design

Samples of print marketing pieces I've had a hand in designing -- with the assistance of very talented (and patient) production artists.

101.5 LITE FM Self-Mailer
March 2011
A three-panel mailer promoting LITE FM's 'Employee of the Day' contest; included a BRC bounceback card to encourage database growth and existing member reactivation. Design coordinated with station's concurrent television campaign.

View exterior PDF 1.5 MB
View interior PDF 1.5 MB

Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR

101.5 LITE FM Postcard Mailer
November 2010
A 6x11 oversized postcard to promote LITE FM's holiday-themed 'Listener Appreciation Week' contest.

View front PDF 2.9 MB
View back PDF 5.5 MB

Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR

101.5 LITE FM Premium Offer
August 2010
A foldover 'thank you' card sent to members of the LITE FM database, including an offer for a free lemonade at local Panera Bread retailers.

View exterior PDF 820 kB
View interior PDF 620 kB

Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR

101.5 LITE FM Postcard Mailer
June 2008
A 6x11 oversized postcard to introduce LITE FM's 'Employee of the Day' contest.

View front PDF 5.2 MB
View back PDF 5.1 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Postcard Mailer
April 2008
A 6x11 oversized postcard to promote LITE FM's environmentally-themed 'Listen for Your Name' contest.

View front PDF 6.8 MB
View back PDF 5.4 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Postcard Mailer
November 2007
A 6x11 oversized postcard to promote LITE FM's Thanksgiving-themed 'Listener Appreciation Day' contest.

View front PDF 7.7 MB
View back PDF 6.5 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Postcard Mailer
October 2007
A 6x11 oversized postcard to introduce LITE FM's 'Listen for Your Name' contest.

View front PDF 4.7 MB
View back PDF 4.6 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Booklet
January 2006
'101 Ways to Improve Your Life': a 48-page booklet containing daily life-improvement tips, sent to LITE FM database members.

View exterior cover PDF 6.8 MB
View interior cover PDF 9.6 MB
View sample interior page PDF 7.4 MB

Concept: Rob Sidney • Editor: Ellen Jaffe
Artist, Layout: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Postcard Mailer
April 2005
A 6x11 oversized postcard to promote LITE FM's Bahamas-themed 'Song of the Day' contest.

View front PDF 8.9 MB
View back PDF 5.6 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Newspaper Ad
August 2003
A half-page B/W newspaper ad to promote LITE FM's summer-themed 'Listener Appreciation Day' contest.

View art PDF 5.6 MB

Concept: Rob Sidney • Artist, Layout: Ruth Callihan • Produced by Point-To-Point

101.5 LITE FM Postcard Mailer
May 2003
A 6x11 oversized postcard to promote LITE FM's Australian-themed 'Listener Appreciation Day' contest.

View front PDF 7.6 MB
View back PDF 6.2 MB

Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point