resume

expertise

Audience perceptual and focus-group research, commercial copywriting, telemarketing and direct-mail campaigns, and graphic design, layout and production for print, video and web applications.

Mastery of numerous applications specific to the broadcast industry -- including MusicMaster and Selector music scheduling software, OMT MediaTouch and RCS NexGen digital automation, Pro Tools digital audio editing, Mediaspan and Marketron Interactive web content management platforms, and the Nielsen Audio (formerly Arbitron) suite of audience analysis tools.

Trained by Creative Resources as an idea-generation facilitator; participant in each of the 18 annual Dan O'Day PD Grad School workshops.


experience

101.5 LITE FM, LiteMiami.com &
TodaysLifeMiami.com  Miami      Entercom
Director of Programming and Operations
Responsible for format architecture, talent development, audience research, marketing and promotion strategy, interactive and social media development, technical support, financial planning and management, lite AC & MOR formats 1999-date

Successfully retargeted heritage MOR property to adult contemporary, delivering more than two decades of dominance with women and adults (including 18 consecutive PPM surveys #1 persons 25-54); launched digital MOR product (with HD Radio subchannel simulcast) to leverage competitive opportunities

Program Director 1993-98; Asst. PD 1992-93; Morning drive talent 1990-92

Delta Radio Inc.  Cleveland-Greenville
Co-owner, five-station Mississippi group 1992-98

105.9 WAXY FM  Miami      RKO General
Music Director & News Director 1989-90; late-night talent, AC format 1988-89

Lite 92.1 FM  West Palm Beach      Pearl Broadcasting
Production Director, lite AC format; winner of 4 Addy awards 1987-88

US99  Chicago      First Media
Late-night talent, country format 1986-87

1380 WKDM  New York      United Broadcasting
Chief Engineer, 5kW directional AM facility 1986

97 WASH  Washington      Metromedia
Production Director, Asst. Chief Engineer, AC format 1985

US99  Chicago      First Media
Midday talent, country format 1984-85

Y107  Chicago      Walt-West Enterprises
Late-night talent, AC format 1983

92 Star & WLPL  Baltimore      98YCR York
Various relief positions, AC and CHR formats 1979-82


education

Northwestern University  Evanston IL
B.S./Communications, Radio-TV-Film; additional study in cultural anthropology 1980-84
Operations Manager and Chief Engineer, WNUR, class B FM facility